Editorial published in the UF student paper, The Alligator, on the day of the march: “Hopefully, Wendy’s will soon no longer be on campus.”

Massive march on final day of 4 for Fair Food Tour swamps “The Swamp” in Gainesville with farmworkers, students, Fair Food activists calling on UF President Kent Fuchs to “Boot the Braids” from Florida’s flagship university until Wendy’s joins the Fair Food Program!

What a way to wrap up a tour!

On the final day of the five-city, two-week “4 for Fair Food Tour,” nearly 500 protesters – equal parts farmworkers, students, and community members – wove as one through the University of Florida’s picturesque campus in a colorful and boisterous demonstration.  They were fed up with the UF administration’s willingness to turn a deaf ear to students’ concerns, calling on UF President Kent Fuchs to cut the university’s contract with Wendy’s, without further delay, until Wendy’s joins fast-food industry leaders McDonald’s, Burger King, Subway, Chipotle, and Taco Bell in requiring its tomato suppliers to meet the stringent human rights standards of the Presidential medal-winning Fair Food Program.

The march, recapped beautifully in the 2-minute video below, caught the attention of the press (see coverage from Gainesville’s local NPR station here, and the editorial in The Alligator here) as well as countless bystanders with its powerful message, its eye-catching sea of signs, banners and puppets, and its diverse – and joyous – community of protesters:  

It is safe to say that the University of Florida had never seen anything quite like Thursday’s march before.  So, in addition to the above video, we have put together an extensive photo report, which follows below.  We hope you have a few minutes to pull up a chair and re-live the sights and sensations of what turned out to be a truly memorable action.

One last word before moving on the photo report…  Needless to say, the CIW’s sincerest thanks go out to all the allies who worked tirelessly to organize last week’s march, and all the actions of the 4 for Fair Food Tour, from Chapel Hill, North Carolina, to Ann Arbor, Michigan.  The logistics of housing, feeding, and transporting a busload of souls from Immokalee (two buses, in fact, once the tour hit Gainesville!) on an odyssey covering thousands of miles, from cold climes to warm, with impressive actions and presentations at every stop along the way, cannot be overestimated.  And the tour completed Thursday in Gainesville would never have been possible without the selfless assistance of innumerable members of the vast – and fast-growing – Fair Food nation.  Now safely back home in Immokalee, all of us extend our deepest gratitude to all of you. 

Photo Report

On what was truly a perfect day for a march, participants in Thursday’s action began to assemble around noon under the shade of the enormous oaks, and their attendant Spanish moss, at the University of Florida’s Norman Park:

As they prepared to embark on the three-hour long action ahead, some marchers gathered up their flags…





New York Times: “Why Wendy’s Is Facing Campus Protests (It’s About the Tomatoes)”…

March 14, 2019

Susan L. Marquis, dean of the Pardee RAND Graduate School: “They’ve already been successful in a measurable way at effectively eliminating modern-day slavery and sexual assault, and greatly reducing harassment.”  NYT: “Over the last decade, [the Fair Food Program] has helped transform the state’s tomato industry from one in which wage theft and violence were rampant to an industry with the some of the highest labor standards in American agriculture.” Last week, in our report on the unforgettable “March of the Red Carnations” at Ohio State University, we mentioned in passing that a blockbuster new article on the CIW’s Wendy’s Boycott had […]

20th century Civil Rights movement and 21st century Human Rights movement come together as Fair Food tour lands in Atlanta!

March 13, 2019

4 for Fair Food Tour stops in Atlanta on way to final stop in Gainesville, re-fuels with visit to Atlanta’s Center for Civil and Human Rights, Wendy’s action… Following a long, overnight drive from Ann Arbor to Atlanta, the sleep-deprived – but indefatigable – tour crew took advantage of some rare downtime to squeeze in a few hours of entertainment and education on Monday, visiting some of Atlanta’s top attractions.  Later, they headed back out into the city’s streets for a late afternoon Wendy’s protest, followed by a wonderful dinner with old friends from the booming capital of the new […]

Alyssa Milano pens Women’s History Month Op/ed: “Immokalee workers’ laser focus on power is a lesson for us all, as we stand up and declare Time’s Up on sexual harassment and assault…”

March 12, 2019

“When women look back on their history fifty years from now, the Fair Food Program will be a chapter in that history.  But we all need to take a page from the Immokalee workers’ book across all work environments, including and starting with the entertainment industry.  We can eradicate sexual harassment and violence for the next generation.  All we have to do is make it bad for business.” On International Women’s Day, in The Wrap (one of the entertainment industry’s leading news sources), actress, activist and stalwart friend of the Fair Food movement, Alyssa Milano, published a powerful op/ed celebrating […]

From Protest to Party: Celebrating victory at U of Michigan!…

March 11, 2019

4 for Fair Food Tour rolls into Ann Arbor, spends a special Sunday with Michigan allies celebrating success in Boot the Braids Campaign at UM! After more than a week on the road – and on the heels of an emotionally-charged march and protest at OSU in Columbus, Ohio – the bus and its many satellite vehicles carrying workers from Immokalee and their allies on the 4 for Fair Food Tour arrived in Ann Arbor, Michigan, on Sunday, the site of the first major victory in the campus-based Boot the Braids Campaign. In true CIW style, however, the celebration couldn’t begin […]

Fair Food Nation comes together to celebrate International Women’s Day in style with massive march demanding Ohio State University “Boot the Braids”!

March 9, 2019

International Women’s Day has long been a highlight in the Campaign for Fair Food’s annual organizing calendar.  Year after year after year, workers from Immokalee and their Fair Food allies have marked March 8th with creative and deeply moving reflections and actions.  2019 would prove to be no exception.  Again this year, a new chapter was added to that growing history of CIW International Women’s Day actions – an action that would fit squarely in what our colleagues at the National Economic and Social Rights Institute (NESRI) described as the nation’s tradition of joyous yet “confrontational and fractious organizing marches and […]

BREAKING: Students descend on OSU President Drake’s office, launch sit-in on eve of International Women’s Day

March 8, 2019

Rachel Birri, OSU Junior: “Today, as Ohio State students, we continue to be ashamed of how this University acts.  But we are so proud of ourselves and of our communities in the way we are able to fight for justice, in the way we will not give up, in the way we will make sure that farmworker voices are heard here at Ohio State, here in the hometown of Wendy’s…” PLUS: Join in today’s call-in to President Michael Drake’s office! Yesterday afternoon, just ahead of today’s major International Women’s Day march to the heart of Ohio State University’s campus, a […]

“This message is for all of the university administrations: We are tired of excuses! We want justice!”

March 6, 2019

Colorful, joyous March for Farmworker Justice overtakes the streets of Carrboro, Chapel Hill! On Tuesday afternoon, nearly 250 people gathered across from the much-beloved Weaver St. Market in Carrboro, North Carolina, for the March for Farmworker Justice to the University of North Carolina in Chapel Hill, demanding that UNC Interim Chancellor Kevin Guskiewicz cut the university’s contract with Wendy’s.  As the first major action of the 4 for Fair Food Tour, large and high-spirited groups representing  congregations, schools, and communities from across the Triangle Area poured into the streets, waving their flags, banners and signs and marching alongside farmworkers to […]

Day 2 of the 4 for Fair Food Tour builds momentum with powerful support from North Carolina’s communities of faith!

March 4, 2019

4 for Fair Food Tour – UNC Vigil for Farmworker Rights from Coalition of Immokalee Workers on Vimeo. 4 for Fair Food Tour – North Carolina Vigil for Farmworker Justice. Pastor David Mateo, United Church of Chapel Hill: “Today, we are in solidarity with farmworkers, who through the work of their hands have blessed our plates with tomatoes… We will do everything possible so that our community no longer suffers from racism, discrimination and abuse.  The Apostle Paul summed it up for us:  We are gardeners and field workers, laboring together with God.” Joshua Orol, Beth Meyer Synagogue: “The people […]

The 4 for Fair Food Tour takes off from Immokalee!

March 3, 2019

The 4 for Fair Food Tour has officially launched and safely arrived in Chapel Hill, North Carolina, ready to join students and local leaders in bringing the Wendy’s Boycott to UNC Chapel Hill’s doorstep next Tuesday, March 5th! On Friday night, after months of planning and preparation, dozens of farmworkers and their families gathered merrily at the CIW office in Immokalee, excited that the launch of the tour had finally arrived.  Before loading onto the bus, the tour crew, who will be spending the next two weeks traversing the country together and marching through university campuses from Florida to Ohio, […]

Join the Boot the Braids Challenge on social media as the 4 for Fair Food Tour leaves TODAY!

March 1, 2019

From March 1-14, join the #btbchallenge on social media to support the 4 for Fair Food Tour! As you read this, dozens of farmworkers, their children, and allies from Immokalee are preparing to load sleeping bags, colorful flags and banners, and enough supplies for two long weeks on the road onto the tour bus, eager to head out on the 4 for Fair Food Tour!  The only question that remains is:  Are you ready? If you haven’t finalized your plans to join CIW on one of the tour stops, make sure to check out the Join the Tour page at […]