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Countdown begins to Saturday premiere of “Food Chains” at Tribeca Film Festival in NYC!

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Tribeca Talks panel following premiere to feature Executive Producers Eva Longoria, Eric Schlosser and the CIW’s Gerardo Reyes…

Here’s the media advisory, hot off the presses.  If you’re in the NYC area, we look forward to seeing you this weekend at the big premier!

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U.S. PREMIERE OF FOOD CHAINS AT THE 2014 TRIBECA FILM FESTIVAL  SATURDAY, APRIL 26, 2014

Food Chains will premiere in New York at the Tribeca Film Festival on April 26, 2014 at 2pm at the School of Visual Arts (SVA), with a special panel discussion on the topic of fair food following the screening with the filmmakers and expert cast. 

This new exposé delves behind the scenes to reveal how fresh produce gets from farm to table – and the stark economic distance between grocery retailers and farmworkers along the way.

There is more interest in food and fresh produce than ever, yet there is very little interest in the hands that pick it. In this exposé documentary, an intrepid group of workers in Immokalee, Florida battle the $4 trillion global supermarket industry in a quest for fair wages and living conditions.

The Coalition of Immokalee Workers (CIW), a worker-based human rights group in Florida leading efforts to change the system through its Fair Food Program, is profiled in Food Chains.  These are the new face of the farmworkers’ rights movement at a time when wages have fallen sharply — even as supermarket profits are at record highs. The farmworkers’ fight reveals the extreme imbalance between large supermarket chains and, at the end of the food chain, the laborers who tend to and pick the produce. 

Food Chains will be released theatrically in Fall 2014.

What: New York Premiere of FOOD CHAINS at the 2014 Tribeca Film Festival

When: Saturday, April 26th, 2014

               2:00PM – Screening

               3:25PM – Panel Discussion with:

Sanjay Rawal, director/producer
Eva Longoria, exec. producer, cast
Kerry Kennedy, cast
Eric Schlosser, exec. producer and cast
Gerardo Reyes Chávez, cast
Ben Skinner, Moderator

Where:  SVA, 333 W. 23rd Street (at Eighth Ave.) New York, NY 10011 

Info:  www.foodchainsfilm.com
Facebook.com/foodchainsfilm
Twitter: @foodchainsfilm

Press contact: Jenny Lawhorn & Weiman Seid
info@fatdot.net / 212.691.4224

“Effort to protect farmworkers from sexual assault is gaining momentum…”

“The Fair Food Program is a transformative, model program…” A study conducted in 2010 found that 80% of farmworker women report that they have experienced sexual harassment on the job.  That number is incomprehensible, until you stop to think of the immense imbalance of power between workers and their employers that defines most farm labor jobs.  The near total dependence of many farmworkers on their bosses — for everything from employment to, in many cases, housing, transportation, and, in the case of guest workers, even their right to live and work in the country — is the kind of relationship […]

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Fair Food Program “good for business…”

Media round-up highlights Fair Food Nation’s remarkable progress in first months of 2014… In January, Walmart signed a Fair Food agreement, adding the world’s largest retailer to the growing list of food giants supporting the Fair Food Program.   In February, the documentary “Food Chains” premiered at the Berlin International Film Festival, introducing Europe to the Coalition of Immokalee Workers and to the two-decade long fight for Fair Food.   In March, the national Now is the Time Tour rocked ten cities in ten days, with massive actions at the top and bottom of the tour, in Dublin, Ohio, and Lakeland, Florida.   And […]

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Del Monte Fresh Produce joins Fair Food Program!

Fair Food Program, Florida tomato industry continue to grow… together. From the national produce industry journal The Packer (“Del Monte inks deal with Coalition of Immokalee Workers,” 4/8/14): Del Monte Fresh Produce NA Inc., is the latest Florida-based grower-shipper to strike a deal with the Coalition of Immokalee Workers. In an April 8 news release, the Coral Gables, Fla.-based Fresh Del Monte Produce Inc., announced one of its subsidiaries, Del Monte Fresh Production Inc., has agreed to the Immokalee, Fla.-based workers organization’s terms. Del Monte joins the CIW and many of the largest U.S. retailers and restaurant chains that participate in the […]

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Why does the US Chamber of Commerce hate America? (apologies to Stephen Colbert…)

If the Fair Food Program is good for Florida tomato growers, good for American food corporations, and good for American workers, why has the Chamber of Commerce teamed up with other Washington lobbying groups to attack the CIW? In Part One of this two-part series, we established the business argument for the Fair Food Program: In summary, in the space of a few short years since that “watershed moment” in 2010, the Florida tomato industry has undergone an unprecedented transformation, a metamorphosis that, in the words of Barry Estabrook in 2011, took it from being ”one of the most repressive employers in the country… to being […]

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Part One: “The New Day is not something that’s going to happen, the New Day is happening right now”…

  Since 2010, a metamorphosis has been underway in the Florida tomato industry, while in Mexico the industry’s counterpart has only sunk deeper into a morass of violence, corruption, poverty, and exploitation… The quotation at the top of this post came from the Rev. Roy Terry of the United Methodist Church of Naples.  Rev. Terry spoke those words during a candlelight vigil held at the Duke University Chapel as part of last month’s Now Is the Time Tour.  The vigil was captured beautifully in the simple but moving video above.  It bears watching before reading on, if you haven’t already. […]

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Extreme Makeover: Florida tomato industry edition…

In the space of just a few years, the CIW’s Fair Food Program has transformed the Florida tomato industry and created a “model” for the protection of human rights in global supply chains “elsewhere in the world.” How could something so good for business make the US Chamber of Commerce so mad?  A reflection in two parts… Introduction In January of this year, the CIW signed its twelfth Fair Food agreement with a multi-billion dollar food industry leader, this time with the multi-billion-dollar-est of them all, Walmart. Walmart representatives John Amaya (left), Tom Leech (center) and CIW’s Lucas Benitez, Gerardo Reyes […]

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The Nation: “Why are students protesting Wendy’s and Publix?”…

Answers to that question and more, with all the latest press from the Fair Food front! Even as we gear up for what is sure to be an exciting April — the month ahead is already overflowing with events, including the recently-announced screening of “Food Chains” at Tribeca, the CIW’s visit to Amsterdam to participate in Ahold’s annual shareholder meeting (last year’s visit provided us with this memorable reflection), and a trip to the University of California at Berkeley to take part in Michael Pollan’s popular lecture series there, among many other things — we don’t want to ignore the press that continues […]

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Tribeca Film Festival makes “Food Chains” an official selection with screening set for April 26th in NYC!

Film also premiered in Mexico this past Sunday at Guadalajara Film Festival to packed house, huge press conference (pictured below), and wildly positive audience reaction! It has been a busy week for the farm labor documentary “Food Chains.” Fresh off its successful world premier at the Berlin Film Festival, “Food Chains” was named an official selection of the Tribeca Film Festival last Monday and then turned around and took the Guadalajara International Film Festival by storm this past weekend!   To top off its great week, the film was also included in the prestigious “Tribeca Talks” series of panel discussions […]

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Hundreds of Walk Free members call Wendy’s CEO Emil Brolick in wake of big Dublin march!

  Callers demand farm labor justice from Wendy’s CEO who helped get the Fair Food ball rolling back in 2005 at Taco Bell… Walk Free, the international anti-slavery organization that earlier this year raised over 400,000 emails to Publix CEO Ed Crenshaw calling on Publix to support the Fair Food Program, has turned its attention to Wendy’s.  Hot on the heels of last week’s big march on Wendy’s headquarters in Dublin, Ohio, scores of Walk Free members picked up the phone and called Wendy’s CEO Emil Brolick to demand Fair Food from the fast-food leader. Walk Free sent along some of the […]

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Media Round-up… Now Is the Time Tour all over the news!

Publix, Wendy’s stand against historic changes in the fields draws attention from state, national, campus and faith press! On Monday, we told our own story of the exciting 10-day, 10-city Now Is the Time Tour, reporting on the huge final march through Lakeland and looking back at the tour as a whole and the roots of Publix’s unconscionable stance against progress in Florida’s fields.   Today we wanted to bring you links and excerpts from all the media reports on the tour that have come out since our last media round-up, including stories in state and national press as well […]

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“Publix must turn from its pride and arrogance and turn towards its partners in business, the workers from Immokalee…”

24-hr vigil at Publix ends with march of 1,000 through downtown Lakeland!   The 10-day, 10-city Now Is the Time Tour ended Saturday with a massive march through the heart of Lakeland, Florida.  Responding to the marchers’ infectious high spirits and passionate call for human rights in Florida’s fields, the townspeople embraced the march with honks, waves, and thumbs-up, leaning out car windows and pouring out of homes and businesses along the three-mile route.  Lakeland’s response sent a clear signal that, even in Publix’s hometown, the grocery giant’s stubborn stonewalling of the Fair Food Program is growing increasingly unpopular and […]

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The vigil begins: 24 hours for Fair Food…

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“Whether it’s two or two hundred, I’ll participate in every march until we win!”

Joined by students from the River City Science Academy and Jacksonvillians for Fair Food, CIW tour crew leads a march of 200+ from Wendy’s to Publix down busy Jacksonville streets… Yesterday in Jacksonville was about hope. Hope for the future, delivered on the shouts and cheers of 150 of the smartest, sweetest, most enthusiastic high school students (not to mention their teachers!) you could ever hope to meet. Hope for justice in Florida’s fields, because when the next generation of consumers feels so strongly about justice and human rights for all — and is so willing to explore and engage […]

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Atlanta takes up the Fair Food banner!

Tour crew arrives in Atlanta, visits Carter Center and King Center, joins with 100+ Atlantans to tell Publix “tomato workers deserve justice!” Extreme wind and cold pose a challenge to nighttime candlelight vigil, but protesters persevere, sending powerful message of solidarity in heart of Publix’s expanding southeastern market… Day 8 was a day full of travel, education, and action.   Following a morning spent driving from Nashville to Atlanta, Wednesday afternoon’s tight schedule packed in visits to two national museums honoring Atlanta’s dual Nobel Laureates and ended with a vibrant — and soulful, thanks to another stellar performance by Atlanta’s incomparable […]

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“This ain’t a protest, this is a celebration…”

“Human rights have arrived in Florida’s fields, and Publix, you are late to the party!” NewsChannel5.com | Nashville News, Weather Those are the words of Pedro Lopez (below, right) – jaranero extraordinaire and the CIW’s most trusted emcee for tours, fasts, and marches since anyone can remember — at the rally yesterday outside a Nashville, TN, Publix, as nearly 200 people gathered following a 3-mile march through the city that once again put smiles on the faces of countless Nashville residents and reminded Publix of the remarkable transformation taking place in Florida’s fields on which it has turned its back.   […]

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