Demanding transparency and verifiable human rights protections in Wendy’s produce supply chain, farmworkers will march across New York City to hold major Wendy’s investors accountable for hamburger giant’s failure to join leading social responsibility program in US agriculture! 

Make your plans TODAY to join CIW for the grand finale on Thursday, March 12 outside of the fast-food chain’s largest institutional shareholder, Trian Partners.

Get ready, Fair Food Nation: Farmworkers are taking the fight for Fair Food to Wendy’s most prominent Wall Street investors this spring!

Building on years of massive, colorful marches in New York City calling on Wendy’s leaders to bring the fast-food giant into the award-winning Fair Food Program, today we are announcing the details of our largest mobilization in the Wendy’s Boycott to date.  From March 10-12, farmworkers from Immokalee, their families, and consumer allies will flood the Big Apple for the 3-day “Follow the Money” March through New York City’s bustling boroughs, carrying a resounding message for the wealthy decision-makers behind Wendy’s: You cannot hide from your responsibility to respect and protect the rights of farmworkers in Wendy’s supply chain! 

The “Follow the Money” March will take the fight for farmworkers’ fundamental human rights directly to the doorstep of those with the power to ensure that the women and men picking Wendy’s produce can labor with dignity, safety, and respect on the job. Chief among them is billionaire investor and renowned activist shareholder Nelson Peltz.  Mr. Peltz is Wendy’s Board Chair and CEO of the hedge fund Trian Partners, which owns over 12% of Wendy’s stock and employs several members of Wendy’s Board of Directors.  For years, farmworkers and consumers have been demanding that Mr. Peltz use his influence as Chairman and major shareholder to help protect farmworkers against sexual assault, forced labor, and a host of other human rights abuses in the agricultural industry by urging the company to join the Presidential medal-winning Fair Food Program. Thousands have rallied at his office in Midtown Manhattan and in Palm Beach, Florida, where he owns a beachfront mansion worth over $123 million.

When it comes to determining the priorities that shape Wendy’s as a business, there is little room for doubt as to whose voices carry the most weight:

Researchers with the data-driven investigative hub, Little Sis, mapped out the major players who are deeply invested in – and therefore, often highly influential – Wendy’s as a company. Board Chairman and major stockholder Nelson Peltz is featured at the center of the map.

What’s at stake in the Follow the Money March?

Every day, millions of migrant farmworkers do the back-breaking work of harvesting the fruits and vegetables that feed the entire country, and generate billions of dollars in profits for the trillion-dollar retail food industry.  Yet despite the essential nature of their work, farm labor remains one of the least-protected, lowest-paid jobs in the nation.  Meanwhile, Wall Street investors doing business with companies like Wendy’s – which inexplicably refuses to partner with the only human rights program proven to prevent long-standing abuses in U.S. agriculture – make a fortune investing their money in an industry founded on unconscionable farmworker exploitation...





TED Ideas lifts up Fair Food Program, Worker-driven Social Responsibility as transformative human rights model!

January 10, 2020

TED Ideas: “Many farmworkers in the US receive inadequate wages and experience harassment, violence and even sexual assault. But thanks to the Fair Food Program, which signs up big companies like McDonald’s and Taco Bell, conditions in the tomato fields in several states have been reformed. Here’s how it works — and how you can do your part…” Last February, CIW’s Gerardo Reyes and Greg Asbed sat together on the TEDMED stage and delivered a wide-ranging, 18-minute talk on a movement and a model “with the potential to spark a 21st century human rights revolution”: The Fair Food movement and […]

BREAKING: Women’s Caucus of NYC Council takes fight to end sexual harassment and assault straight to the top at Wendy’s, Trian!

December 13, 2019

NYC Council Women’s Caucus to Wendy’s Board Chairman Nelson Peltz: “It is here, in New York City, where your office as Chairman of Trian Partners — one of Wendy’s largest shareholders — is located. And so it is here, in New York City, our city, where the power to bring Wendy’s into the Fair Food Program exists.” For many years, the Women’s Caucus of the New York City Council has played a critical leadership role in the fight against sexual harassment in the workplace, both within the City’s five boroughs and beyond its borders.  With the advent of the Time’s […]

New York City Council Members: “Wendy’s, New Yorkers expect better.”

November 25, 2019

New York City Council Members Mark Levine, Brad Lander, and Helen Rosenthal introduce resolution calling “on Wendy’s to join the Fair Food Program and support farmworkers’ human rights”! Live in New York? Email your City Council Member TODAY to urge them to support Resolution 1156! Last week, over 500 farmworkers, their families, and supporters from across New York City and the northeast marched through the heart of Manhattan to the hedge-fund offices of Trian Partners, Wendy’s largest shareholder.  As chants of “Boycott Wendy’s” thundered down Park Ave., Council Member Mark Levine rose to the mic to exclaim, “Bienvenidos!” and announce that members of the Big Apple’s […]

500+ march on Wendy’s in NYC: “The longer they hold out, the stronger we become!”

November 21, 2019

From university halls to City Hall, over 500 farmworkers and consumers come together in New York’s streets demanding to know “What are you hiding, Wendy’s?” with day-long protest, march! PLUS: Comic and actor Amy Schumer visits protesters to lend support to farmworkers and their families fighting for justice; and U.S. Senator Bernie Sanders endorses Wendy’s Boycott! AND: New York City Council introduces resolution calling on Wendy’s to join award-winning Fair Food Program! In the early hours of Monday morning, over 70 farmworkers, their families, and allies gathered in front of the offices of Trian Partners, Wendy’s largest institutional shareholder, in […]

BREAKING: Park Slope Food Coop in NYC joins forces with CIW to support, expand award-winning Fair Food Program!

November 8, 2019

Park Slope Food Coop: “As our Mission Statement says, ‘We seek to avoid products that depend on the exploitation of others.’ Ethical production and sourcing are among our core values, and our membership has voted overwhelmingly to support the FFP – a first in the nation for a local retailer. The Fair Food Program embodies those values, ensuring that the food we buy each day to feed our families is harvested with dignity and respect for the women and men laboring in the fields.” What:  The launch of a new partnership for farmworker human rights by Park Slope Food Coop and the […]

BREAKING! Vermont farmworkers call on supermarket giant Hannaford to join groundbreaking Milk with Dignity Program!

October 8, 2019

Vermont dairy workers with Migrant Justice celebrate second anniversary of launch of Milk with Dignity Program with march calling on Hannaford to join and “aid in the program’s expansion”; Matt Maxwell, a farm owner enrolled in Milk with Dignity: “The Milk with Dignity program allows us to pay the people that do these very important jobs an acceptable wage.  Since joining Milk with Dignity our farm has maintained a 85% employee retention rate. Less turnover has led to higher morale and greater workplace continuity. The program has helped us make huge strides [as an] employer.” On October 3rd, 2017, farmworkers […]

MUST-SEE new video celebrates two years of Milk with Dignity!

October 1, 2019

New video celebrates two years of groundbreaking change for workers in Vermont dairy industry, as Migrant Justice looks ahead to its next big campaign… Two years ago, a landmark agreement between Migrant Justice, a human rights organization based in Vermont’s farmworker community, and Ben & Jerry’s, the iconic ice cream brand, was announced on the front page of the New York Times.  The announcement marked the official launch of the Milk with Dignity Program, the product of years of hard work by Migrant Justice, organizing with workers on farms spread out across the state of Vermont and with consumers throughout […]