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Demanding transparency and verifiable human rights protections in Wendy’s produce supply chain, farmworkers will march across New York City to hold major Wendy’s investors accountable for hamburger giant’s failure to join leading social responsibility program in US agriculture! 

Make your plans TODAY to join CIW for the grand finale on Thursday, March 12 outside of the fast-food chain’s largest institutional shareholder, Trian Partners.

Get ready, Fair Food Nation: Farmworkers are taking the fight for Fair Food to Wendy’s most prominent Wall Street investors this spring!

Building on years of massive, colorful marches in New York City calling on Wendy’s leaders to bring the fast-food giant into the award-winning Fair Food Program, today we are announcing the details of our largest mobilization in the Wendy’s Boycott to date.  From March 10-12, farmworkers from Immokalee, their families, and consumer allies will flood the Big Apple for the 3-day “Follow the Money” March through New York City’s bustling boroughs, carrying a resounding message for the wealthy decision-makers behind Wendy’s: You cannot hide from your responsibility to respect and protect the rights of farmworkers in Wendy’s supply chain! 

The “Follow the Money” March will take the fight for farmworkers’ fundamental human rights directly to the doorstep of those with the power to ensure that the women and men picking Wendy’s produce can labor with dignity, safety, and respect on the job. Chief among them is billionaire investor and renowned activist shareholder Nelson Peltz.  Mr. Peltz is Wendy’s Board Chair and CEO of the hedge fund Trian Partners, which owns over 12% of Wendy’s stock and employs several members of Wendy’s Board of Directors.  For years, farmworkers and consumers have been demanding that Mr. Peltz use his influence as Chairman and major shareholder to help protect farmworkers against sexual assault, forced labor, and a host of other human rights abuses in the agricultural industry by urging the company to join the Presidential medal-winning Fair Food Program. Thousands have rallied at his office in Midtown Manhattan and in Palm Beach, Florida, where he owns a beachfront mansion worth over $123 million.

When it comes to determining the priorities that shape Wendy’s as a business, there is little room for doubt as to whose voices carry the most weight:

Researchers with the data-driven investigative hub, Little Sis, mapped out the major players who are deeply invested in – and therefore, often highly influential – Wendy’s as a company. Board Chairman and major stockholder Nelson Peltz is featured at the center of the map.

What’s at stake in the Follow the Money March?

Every day, millions of migrant farmworkers do the back-breaking work of harvesting the fruits and vegetables that feed the entire country, and generate billions of dollars in profits for the trillion-dollar retail food industry.  Yet despite the essential nature of their work, farm labor remains one of the least-protected, lowest-paid jobs in the nation.  Meanwhile, Wall Street investors doing business with companies like Wendy’s – which inexplicably refuses to partner with the only human rights program proven to prevent long-standing abuses in U.S. agriculture – make a fortune investing their money in an industry founded on unconscionable farmworker exploitation...

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