Rock the
Vote -- the non-profit, non-partisan organization founded
in 1990 by members of the recording industry to engage
America's youth in the political process -- recently
refused an offer by Taco Bell to team up with the fast-food
giant for a high-level PR voter activity. Taco Bell's
marketing department proposed partnering with Rock the
Vote to carry out voter registration in Taco Bell drive-thru
windows in 10 cities, but Rock the Vote chose not to
partner with Taco Bell while the boycott is still unresolved.
The CIW commends Rock the Vote for the consistency
of its vision, for believing in the sanctity of our
democratic process, and for reminding us, as well,
of the overwhelming importance of the coming days.
Now is the time to make your voice heard. Now is the
time to tell our elected officials what we think of
the jobs they have done in our names. Now is the time
to rock YOUR vote! This November 2nd, make your voice
heard at the ballot box. And when you wake up on November
3rd, keep on fighting, because the front lines in
the battle for a better America are right here in
our communities, our churches, and our campuses. It's
our world, we can change it.