NEW ARTICLE SLAMS YUM BRANDS, YUM CEO DAVID NOVAK!

A hard-hitting new article published on the progressive media website gadflyer.com takes a provocative new look at Yum Brands and its CEO David Novak. The article, entitled “Leading Like Jesus,” discusses Yum Brands’ recent decision to pull its advertising from the popular, but racy, new TV show “Desperate Housewives,” a decision prompted by a threatened boycott by the American Decency Association (the ADA is “a Christian organization whose positions on the nature of morality emanate from a biblical worldview,” according to its literature).

The article, by Sarah Posner, contrasts Yum’s willingness to make this significant business concession to the ADA — which the author attributes to strong conservative religious influences within Yum, including CEO David Novak, who is also a speaker for the motivational business seminar series “Lead Like Jesus” — to the fast-food giant’s stubborn refusal to deal with the CIW on the issue of serious human rights abuses in its supply chain. The contradiction begs the question whether the exploitation of labor is not considered a moral issue at least on par with television indecency by the leaders of Yum Brands… READ THE FULL ARTICLE HERE!