Fair Food troubadour extraordinaire, Liz Fitzgerald, has penned a pithy response to Chipotle’s much-ballyhooed commercial short, Back to the Start (ballyhooed despite the fact that Chipotle’s idyllic vision of agriculture-as-it-should-be is totally devoid of actual farmworkers, a fact that escaped the attention of all but the most eagle-eyed critics). Liz shot her own short video, above, outside a San Francisco Chipotle restaurant, to the approval of hundreds of passersby who took in a decidedly different message about Chipotle and its definition of “food with integrity.”
Your move, Mr. Willie Nelson…
And speaking of Bay Area Chipotle restaurants, here’s a recent post from the Oakland Food Policy Council blog, “Chipotle, Not So Hot,” reflecting on Chipotle’s failure to honor its commitment to integrity and inviting northern California Fair Food activists to an action to welcome the newest Chipotle restaurant in the city of Oakland, opening later this month!
That’s all for now. We’ll leave you with Liz’s lyrics, a message of freedom truly worth celebrating this 4th of July weekend:
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Lyrics – Chipotle, Do the Right Thing you sell burritos who work in the fields they ask for a penny say you love the farmers put people over your profits food without dignity tastes bad chipotle, do the right thing! your justice-evading, customer-deceiving please stand with the workers put people over your profits food without dignity tastes bad chipotle, do the right thing! |
Happy 4th, everyone!