Countdown begins to Saturday premiere of “Food Chains” at Tribeca Film Festival in NYC!

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Tribeca Talks panel following premiere to feature Executive Producers Eva Longoria, Eric Schlosser and the CIW’s Gerardo Reyes…

Here’s the media advisory, hot off the presses.  If you’re in the NYC area, we look forward to seeing you this weekend at the big premier!

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U.S. PREMIERE OF FOOD CHAINS AT THE 2014 TRIBECA FILM FESTIVAL  SATURDAY, APRIL 26, 2014

Food Chains will premiere in New York at the Tribeca Film Festival on April 26, 2014 at 2pm at the School of Visual Arts (SVA), with a special panel discussion on the topic of fair food following the screening with the filmmakers and expert cast. 

This new exposé delves behind the scenes to reveal how fresh produce gets from farm to table – and the stark economic distance between grocery retailers and farmworkers along the way.

There is more interest in food and fresh produce than ever, yet there is very little interest in the hands that pick it. In this exposé documentary, an intrepid group of workers in Immokalee, Florida battle the $4 trillion global supermarket industry in a quest for fair wages and living conditions.

The Coalition of Immokalee Workers (CIW), a worker-based human rights group in Florida leading efforts to change the system through its Fair Food Program, is profiled in Food Chains.  These are the new face of the farmworkers’ rights movement at a time when wages have fallen sharply — even as supermarket profits are at record highs. The farmworkers’ fight reveals the extreme imbalance between large supermarket chains and, at the end of the food chain, the laborers who tend to and pick the produce. 

Food Chains will be released theatrically in Fall 2014.

What: New York Premiere of FOOD CHAINS at the 2014 Tribeca Film Festival

When: Saturday, April 26th, 2014

               2:00PM – Screening

               3:25PM – Panel Discussion with:

Sanjay Rawal, director/producer
Eva Longoria, exec. producer, cast
Kerry Kennedy, cast
Eric Schlosser, exec. producer and cast
Gerardo Reyes Chávez, cast
Ben Skinner, Moderator

Where:  SVA, 333 W. 23rd Street (at Eighth Ave.) New York, NY 10011 

Info:  www.foodchainsfilm.com
Facebook.com/foodchainsfilm
Twitter: @foodchainsfilm

Press contact: Jenny Lawhorn & Weiman Seid
info@fatdot.net / 212.691.4224