[hupso title=”.@Publix: Florida’s #farmworker families deserve your respect, not your charity. Join the @FairFoodProgram. #PublixPilgrims” url=”https://ciw-online.org/blog/2014/11/publix-thanksgiving“]

This holiday season, ask Publix to join us at the Fair Food table…

The holiday season is upon us, which means it’s time again to gather around the table with loved ones to celebrate another year of life together, of new beginnings and old friends, of triumphs and of the challenges ahead.

The holiday table unites us, and reminds us that — no matter how high, or low, our day to day lives may take us — in the end, we always make our way back to those whom we love the most, and when we are with them, the world feels right.

Love is the essence of the holidays. Love for our parents and their parents, love for our children and their children. Love for our friends, and love for all men and women with whom we share this fragile world. The holiday table reminds us that, in the end, we are all family, and that we can only truly enjoy the bounties that life gives us if we all enjoy them together, as one.

No one knows this better than Publix. Its holiday commercials (right) are a tour de force in touching that place deep inside each of us that loves not just our families and friends, but our fellow man, too, regardless of the divisions that may separate us in our daily lives. Publix commercials never fail to remind us just how much we have to be thankful for, and how powerful an emotion our love can truly be.

But love without goodwill is an empty emotion. And, sadly, the holiday season has become an annual reminder that Publix — a company founded by a man, George Jenkins, who famously said the words “Don’t let making a profit stand in the way of doing the right thing” — is a company that has lost its way. Like any family, the families who own and run Publix gather around their holiday tables and reflect on their joys and struggles. For the families who run Publix, among those joys, year after year, are soaring profits. Yet they inexplicably continue to turn their backs on the farmworkers who make those profits possible.

Despite the tremendous strides made by the Fair Food Program in recent years — progress made possible thanks to tens of thousands of consumers, dozens of Florida tomato growers, and twelve multi-billion dollar food corporations that have joined farmworkers at the Fair Food table — Publix refuses to do its part to help farmworkers live a dignified life for the backbreaking, essential work they do day in and day out. In the words of the CIW’s Lucas Benitez, “Publix doesn’t want us at the table. They want us under the table.”

No matter what your faith or philosophy, the holiday season is a time to remember that no one was born into this world to suffer, and that, in some real way, the suffering of one diminishes us all. This year, let’s remind Publix of the true meaning of love, a love that goes beyond the bottom line and embraces all the people that make up Publix’s extended family, including the farmworkers that put food on their shelves and the consumers who ask their favorite grocery store to make that food Fair Food.