Category: A New Day in the Fields: September 2010 – December 2011

 Farmworker families deliver a powerful Thanksgiving message to Publix!

 Farmworker families deliver a powerful Thanksgiving message to Publix!

Religious leaders, too, send their own Thanksgiving letter to Trader Joe's, other supermarket giants... For those of you who live in Publix's market, which is most of the southeastern part of the country, you will already be quite familiar with the company's Thanksgiving message. It is an advertising campaign carefully crafted to identify Publix with the powerful emotions we all >> Read More
The time to celebrate the harvest– and those who harvest it — is here…

The time to celebrate the harvest– and those who harvest it — is here…

NY Times' Mark Bittman with a tip of the hat to the CIW; Great new article on sustainability throws down gauntlet with Publix, Trader Joe's; Publix customers launch campaign to return receipts, signal determination for long fight ahead! With Thanksgiving just days away, our thoughts turn to family, football, and the great, abundant feast that marks the start of the >> Read More
“Dear Joe” the new “Dear John” letter…

“Dear Joe” the new “Dear John” letter…

"Dear Joe" letters capture former Trader Joe's customers' sense of betrayal by "ethical grocer"... During World War II, a "Dear John" letter was a letter written to a soldier serving overseas by his wife or girlfriend back home informing him that their relationship was over. They were the break-up letters every soldier dreaded. Today, a new break-up letter is making >> Read More
Publix Protest Sarasota, FL

Publix Protest Sarasota, FL

Another new Publix store opened in Florida this past week, and helium-filled green and white balloons filled the air as always. But this time there was something different about the message behind the balloons... ... this time, the balloons were there to make consumers think, not just react -- to think about the people who pick the food they eat >> Read More
CIW steps into the TEDx ring in CA…

CIW steps into the TEDx ring in CA…

A bit of news that got lost in the wash of the Supermarket Week of Action and two huge Trader Joe marches in California was the appearance of the CIW's Gerardo Reyes Chavez in a TEDx forum organized by Fair Food Program partner Bon Appetit. Well, now we can share the news! Organizers described the forum and its goals on >> Read More
Another week, another massive TJ’s march in CA!

Another week, another massive TJ’s march in CA!

200+ march on Trader Joe's in Oakland... Southern California, Northern California, it doesn't matter -- Californians are united behind the call for "Fair Food Now!" and they're letting their home state grocer, Trader Joe's, know it. On the heels of last month's huge march on Trader Joe's corporate headquarters in Monrovia, CA, more than 200 Fair Food activists brought their >> Read More
November’s here, and with it comes:

November’s here, and with it comes:

A new season in Immokalee... More media on the Campaign for Fair Food... More updates from the Supermarket Week of Action... And MORE action this weekend in California in the Trader Joe's campaign! The month of November marks the official beginning of the new harvest season in Immokalee, and with picking set to start just weeks from today, CIW members >> Read More
Photo Report: “Cycling to Crenshaw”  Bike Pilgrimage to Publix Immokalee to Lakeland, FL  8/27 – 9/6, 2011

Photo Report: “Cycling to Crenshaw” Bike Pilgrimage to Publix Immokalee to Lakeland, FL 8/27 – 9/6, 2011

"Cycling to Crenshaw" Bike Pilgrimage to Publix Immokalee to Lakeland, FL 8/27 - 9/6, 2011 Immokalee to Ft. Myers Days 1 & 2 Participants on the tour gathered before dawn for some coffee and last-minute safety checks at the CIW's headquarters... ... where, before heading out for Lakeland, they received a blessing for the road from Rev. Miguel Estrada of >> Read More