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TACO
BELL TRUTH TOUR -- DAY THREE
photos © Jacques-Jean Tiziou / www.jjtiziou.net

Hundreds of marchers hit the street, heading out on an 8-mile
march that would take them through the city and diverse neighborhoods
of Louisville on their way to Yum's headquarters.
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Protest signs and art declared the march's purpose in no uncertain
terms (the puppet in this shot appears to be seconding the call
for a penny more per pound -- a fairer price for tomatoes that
would make a fairer wage for tomato pickers possible).
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The issue of depressed farm prices is the link that has brought
farmworkers from Immokalee into a strong new alliance with family
farmers, like Ivor Chodowski (above) of Kentucky and the Community
Farm Alliance (CFA), the organization he represented in the march.
The concentration of corporate buying power in the food industry
not only squeezes the life out of farmworkers at the bottom of
the industry, but makes farming virtually impossible on a small
or local scale, pushing family farmers out of the industry and
favoring huge factory farms. The CIW will be joined by another
small farm organization, the Family Farm Defenders, in Los Angeles
in the march on Taco Bell.
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But the CIW's message doesn't just resonate with family farmers.
People who work for a living tend to understand that something
is wrong when you do one of this country's hardest jobs and yet
can't put food on your own family's table.
Flyers handed out along the route explained
the farmworkers' situation -- wages that haven't gone up in over
25 years, an average income of only $7,500 a year, overtime work
without overtime pay, no health insurance, no sick leave, no pension
-- helping make reactions along the route extremely supportive.
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Midway through the march, the battle of symbols began in earnest.
If the signs, chants, and flyers weren't enough, the workclothes
-- stained green by picking -- made the point.
For weeks, CIW members brought their soiled
clothes straight from the field to the CIW office, building a
collection of hundreds of shirts and caps in a graphic demonstration
of the reality -- the back-breaking work -- behind their products...
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Following lunch, workers on the march strung their fellow workers'
clothes on a line that stretched for blocks, launching a parade
of Yum's dirty laundry through the streets of their home town.
The fast-food industry sells an image -- clean,
convenient, happy meals, served in a brightly colored, plastic
environment. The industry spends $3 billion annually
to drive that image into our minds. But today, that facade was
shattered. Left standing in its ruins -- the stark reality of
super-exploitation, of millions of lives impoverished by the industry's
unbridled drive for profits.
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The last few miles to Yum's offices were tough, but the fatigue
was made immeasurably more bearable by the animation of our youngest
marcher, Danielle, who led chants atop the sound truck that led
us down the road.
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And finally we arrived... with a perfect fence on which to hang
Yum's dirty laundry. If the number of Yum employees glued to their
windows -- with a particularly large number on the upper floors
peering out at the workers below -- was any indication, the gesture
caused more than a bit of concern in the corporate giant's halls.
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Round One in the Battle of Symbols goes to the workers: In this
corner, wearing the gray pinstripe trunks... the cold, hard soul
of corporate fast-food.
And in this corner, wearing sweat-stained trunks and workboots
... a human community moved by the belief that the tremendous
riches generated by the industry can -- and must -- be more equitably
distributed.
Click on the link below to see how the workers ended the battle
with an early knockout in the second round (Louisville was, before
being home to Yum Brands, also Muhammed Ali's hometown, so the
boxing metaphor has a special significance...)
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