“After a four-year, nationwide boycott in which the University of Chicago, Notre Dame, and 19 other schools forced Taco Bell off their campuses, the “Boot the Bell” campaign declared victory in March as the fast-food chain finally agreed to boost the sub-poverty wages of the Florida laborers who pick its tomatoes. The 3,000 members of the Coalition of Immokalee Workers will now receive an extra cent for every pound of tomatoes picked — pocket change for the chain but a big boost for the pickers.” Read the full story by clicking here.
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MOTHER JONES MAGAZINE NAMES TACO BELL BOYCOTT CAMPUS ACTIVISM “VICTORY OF THE YEAR”October 6th, 2006
CAMPAIGN FOR FAIR FOOD
What they're saying about the McDonald's Victory:
Former US Pres. and Nobel Laureate Jimmy Carter:
"This is a clear and welcome example of positive industry partnership. It demonstrates also McDonald’s leadership in social responsibility and CIW’s importance as a voice for farmworker rights. I encourage others to now follow the lead of McDonald’s and Taco Bell to achieve the much needed change throughout the entire Florida-based tomato industry."
Kerry Kennedy, RFK Memorial Center for Human Rights:
"Human rights are held by all persons equally, universally, and forever. Corporations must realize these rights are indivisible and interdependent. Without these rights slavery, poverty and abuse will continue in America’s retail food industry, tainting the salads and sandwiches of those who do not stand up for human dignity. Congratulations to the Coalition of Immokalee Workers and to McDonald’s for their historic accomplishment, setting the standards for human rights in the retail food industry."
United Students Against Sweatshops (USAS):
"Congratulations to the Coalition of Immokalee Workers (CIW) and the Student Farmworker Alliance (SFA) for showing the fast food industry what worker, student, and community power is! Taco Bell felt it and now McDonalds, so watch out Burger King."
COALITION OF IMMOKALEE WORKERS
P.O. Box 603
Immokalee, FL 34143
Phone: (239) 657-8311
Fax: (239) 657-5055
Email: workers (at) ciw-online.org