Get ready, Big Apple!  Farmworkers and consumers will converge on New York City November 18th for Wendy’s Boycott march!

The Coalition of Immokalee Workers is coming back to New York!

As plans for ramping up the Wendy’s Boycott on campuses and in communities around the country begin to take root for the fall – with the Student/Farmworker Alliance Encuentro just two short weeks away – farmworkers in Immokalee want YOU to save the date for a major mobilization this November in New York City. 

Following 2018’s two powerful marches through the streets of Manhattan – the Time’s Up Wendy’s March, which marked the culmination of the Freedom Fast and was joined by thousands of consumers, and the “How Much Longer, Wendy’s?” March – farmworkers and consumers from across the region will be gathering in New York to once again take to the streets to demand farm labor justice from Wendy’s on November 18th of this year.

Fair Food marchers flood the streets of New York in July 2018

Following the 2018 Freedom Fast and Time’s Up Wendy’s March, the fast food giant announced at the company’s annual shareholder meeting in June of that same year that it would be shifting its tomato purchases from Mexico to U.S. and Canadian greenhouses, responding to consumer pressure over the abysmal human rights conditions in Mexico’s produce industry.  But as Wendy’s has seen with the major mobilizations that have followed, from the “How Much Longer, Wendy’s” March in New York to the 4 for Fair Food Tour this past spring, the Fair Food Nation will not rest until Wendy’s joins other fast-food giants – McDonald’s, Burger King, Taco Bell, Subway, and Chipotle – in supporting the only proven solution to ending human rights abuse in U.S. agriculture, the Fair Food Program.

We’ll leave the last word to the CIW’s Lupe Gonzalo, speaking to hundreds of cheering consumers in New York last July:

… Once again, we are here to demonstrate our strength. We have made it clear to Wendy’s that we will not give up until they join the Fair Food Program. After our fast of five days in this very same place, in the cold, enduring hunger, marching with 2,000 people in the streets of New York, we have taken an important step forward: Wendy’s will now only buy tomatoes from the U.S. and Canada. But another, bigger step remains – and that is to sign a Fair Food Agreement. We will not be satisfied until Wendy’s responds directly to us as workers – because to simply buy from greenhouses is not equivalent to ensuring justice and human rights.

So make sure to mark November 18th on your calendar, and stay tuned for more on November’s major mobilization in the weeks ahead!




OP/ED in United Press International: “Europe should follow Florida’s example for how to treat farmworkers…”

September 6, 2019

Dean of Pardee/RAND Graduate School, Susan Marquis: “The Coalition’s Fair Food Program essentially created a new model for agricultural labor and corporate social responsibility – and transformed the tomato fields from Florida to New Jersey… … As Florida’s tomato farms show, it’s possible to transform European agriculture from a situation rife with exploitation to one that benefits every partner.”  Over the past several years, the trickle of bleak headlines emerging from farm fields in Italy and Spain has turned into a torrent, laying bare the growing human rights crisis faced by the women and men, largely migrant, who labor to harvest […]

NEW VIDEO: Support young leaders traveling to Immokalee, FL, this month for the #2019Encuentro!

September 3, 2019

With the September Encuentro around the corner, SFA needs YOUR help to make it happen!  Donate here to support the Encuentro, and inspire a new generation of young leaders to take action in the Fair Food Movement. We’re less than one month out from the SFA Encuentro, and the Student/Farmworker Alliance can’t do it without you!  On September 26-29, 2019, dozens of young people from across the country will be gathering in Immokalee to learn about Fair Food history and strategy, and most importantly, dive into concrete plans to turn up the heat in the Wendy’s Boycott on college campuses […]

BREAKING: WSR marches on! Groundbreaking human rights model puts down roots on a third continent with garment workers’ victory in Lesotho…

August 22, 2019

Levi Strauss & Co, the Children’s Place, and Kontoor Brands sign “legally-binding WSR agreement… to address long-standing issues of sexual harassment and gender-based violence in the[ir] Lesotho-based suppliers”; New Lesotho program “modeled after the Fair Food Program’s approach to combating sexual harassment and… will feature an independent complaint body similar to the Fair Food Standards Council”; Latest victory demonstrates power of collaboration through burgeoning WSR Network to spread real, worker-led human rights protections in global supply chains! First, the facts.  Here’s an excerpt from a statement on the landmark agreement from Workers Rights Consortium (WRC), one of several US-based organizations […]

“Deeply inspiring and profoundly important”: Sweeping new history of US labor debuts to stellar reviews…

August 12, 2019

“Beaten Down, Worked Up,” by former New York Times labor correspondent Steven Greenhouse, called a “riveting account of the rise and fall of organized labor,” by former Secretary of Labor Robert Reich; Greenhouse devotes entire chapter to the history of the CIW, from the early strikes in the 1990s to the Campaign for Fair Food today, including a detailed look at the ground-breaking success of the Fair Food Program! Steven Greenhouse, the award-wining reporter who spent nearly two decades covering labor for the New York Times, has published his second book, titled “Beaten Down, Worked Up,” a thoroughgoing history and […]

One Saturday, two Americas…

August 6, 2019

Harsh reality of hatred and division shatters celebration of unity and justice as two starkly opposed visions of the future clash on one Saturday afternoon… Today we had planned to post a photo report from the CIW’s visit to DC over this past weekend, a celebration of the CIW’s decades-long fight for dignity and justice for the workers who put food on America’s tables, centered around a visit to the CIW’s Statue of Liberty at the Smithsonian’s Museum of American History.   But Saturday’s events in El Paso, Texas, derailed those plans. The post was going to begin with photos […]

Blockbuster new cookbook by Chef José Andrés highlights CIW and Fair Food Program!…

July 30, 2019

New York Times bestseller: “Fair Food Program… takes direct aim at the food system’s gravest injustices and holds major retailers accountable for the food they sell.” Chef José Andrés – the irrepressible, James Beard Award-winning, Spanish chef who, among many other things in his non-stop mission to feed and change the world, traveled to Puerto Rico in the wake of Hurricane Maria and provided meals for hundreds of thousands of people whose lives were upended by that devastating storm – has done it again.  He has published his third New York Times bestselling cookbook, titled “Vegetables Unleashed,” and this time […]

UK’s Sunday Times Letter to the Editor highlights Fair Food Program as solution to forced labor, sexual abuse in European agriculture!

July 25, 2019

Sunday Times UK Letter to the Editor:  The Fair Food Program “harnesses the purchasing power of buyers through legally binding agreements that hold buyers accountable, and it has eradicated slavery and sexual abuse in the fields.” Earlier this month (and in the wake of the horrific accounts of exploitation facing migrant workers in the Italian and Spanish agricultural industries in The Guardian), the United Kingdom’s Sunday Times published an article on the disturbing conditions on farms in British consumers’ own back yards.  Titled “Britain’s biggest trafficking gang used slaves to supply top supermarkets,” the breaking investigative piece not only detailed […]

Sept. 26-29, 2019: Student/Farmworker Alliance announces annual Encuentro in Immokalee!

July 14, 2019

Students, youth set to gather for massive strategy session for the Wendy’s Boycott, Boot the Braids Campaign… Even as CIW and Alliance for Fair Food organizers criss-cross the United States on a series of “Boot the Braids” Truth Tours this summer, young people around the country are preparing for one the most exciting times of the year:  The annual SFA Encuentro in Immokalee!  Building off this past spring’s “4 for Fair Food Tour” and the precedent-setting victory in the Boot the Braids Campaign at the University of Michigan, students are readying for the Encuentro, during which SFA activists flood into […]

United Church of Christ presents the “Movement Maker” Award to CIW!

July 2, 2019

Rev. Traci Blackmon, UCC Associate Minister of Justice and Local Ministries: The CIW “has embodied [the UCC ethos] with clarity, determination, resilience and strength on behalf of farmworkers whose holy work of planting and harvesting benefits us all.” Last week, on June 22nd, thousands of church leaders rose to their feet in a rousing ovation as the United Church of Christ named the Coalition of Immokalee Workers the recipients of their prestigious Movement Maker Award as the General Synod met in Milwaukee. The Rev. Traci Blackmon, Associate Minister of Justice and Local Ministries who hails from the frontlines of Ferguson, […]

The Guardian: Europe’s “healthy Mediterranean diet is, sometimes, the fruit of 21st-century slavery…”

June 28, 2019

The Guardian: “[European] supermarkets and their suppliers cite their use of certifications that are intended to reassure consumers that the goods we buy are produced under legal labour practices. But as these stories demonstrate, such figleaves are totally unreliable, and simply make the consumer unwittingly complicit: those purchasing Italian produce are unaware that their healthy Mediterranean diet is, sometimes, the fruit of 21st-century slavery…” Today, we wanted to bring you some news from across the pond. When we think of Europe – home to the United Nations and the European Union, birthplace of Fair Trade – we may envision a […]