The New York-based Community/Farmworker Alliance gets together to paint Dutch-language protest signs — slogans courtesy of Fair Food activists in Amsterdam — for the Feb. 27th Stop & Shop march in Boston.

Fair Food activists on both sides of the Atlantic go Double Dutch to call out Stop & Shop parent company Ahold…

New York City began its life as a 17th-century Dutch colonial settlement known as New Amsterdam. Today, nearly 400 years later, the spirit that connects NYC with its Dutch roots is stronger than ever, thanks to consumers with a conscience on both continents!

Fair Food activists in New York have hooked up with their counterparts in Amsterdam and cities across The Netherlands to mobilize for next Sunday’s huge march on Stop & Shop in Boston. The connection? Stop & Shop’s Amsterdam-based parent company Ahold.

On Feb. 27th, there will be actions in Boston and Amsterdam, and in the weeks leading up to the actions, organizers in both cities have been consulting each other on everything from language to strategic tips to make the actions as powerful as possible.

Over the past couple of weeks, we’ve provided real-time updates from mobilization efforts here in the US, but today our mobilizing update is going international, with pictures from different cities around The Netherlands to get a taste of Fair Food organizing, Dutch-style!:

Domestic workers in Amsterdam take a moment to show their solidarity with tomato pickers in Florida…	… while anti-poverty activists protesting in front of the Parliament in The Hague add their voice to those calling for “Justice for Tomato Pickers” in Ahold’s supply chain.
In Utrecht, members of Aarde Boer Consument, (“Earth, Farmer, Consumer” in English) — an organization of small farmers fighting the same devastating pressure on price that impoverishes farmworkers in the US — take up the Fair Food banner…	… while back in The Hague, a family of Fair Food activists prepares their own banners for the Feb. 27th action in Amsterdam!

From the looks of things, Ahold executives won’t be able to hide from their unconscionable refusal to support the Campaign for Fair Food, even in their corporate headquarters across the sea from Florida. Indeed, with allies like this in Ahold’s own backyard, it won’t be long before tomatenplukkers from Immokalee and supermarket executives from Amsterdam are working together in support of historic labor reforms in Florida’s tomato fields!