This Friday, help us spread the word as we launch the first-ever consumer label of the Fair Food Program!

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This Friday, let’s make this Food Day the first-ever Fair Food Day!

There are few food labels in the world with a history as deep — or a human rights program as remarkable — as the new Fair Food Program label, ready for its big reveal this coming Food Day, Friday, October 24th.  

Indeed, it is an image two decades in the making.  It has been twenty years since farmworkers began organizing in the streets of Immokalee for “dignity, dialogue, and a fair wage”; thirteen years since consumers across the country took a stand, side by side with farmworkers, to hold the world’s largest buyers of Florida tomatoes accountable for the farm labor exploitation in their supply chains; and four years since the CIW signed an historic agreement with Florida tomato growers to create the Fair Food Program.  And in those four short years, the Fair Food Program has transformed the Florida tomato industry from “ground zero for modern-day slavery” into what has been called, on the front page of the New York Times, “the best working environment in American agriculture.”

Today, the Fair Food Program is not only fully implemented in the Florida tomato industry, but poised for expansion to new crops and new states.  And this Friday, the moment will finally come to launch the Fair Food label, which represents a new day for farmworkers that is no longer aspirational, but now fully realized, in Florida’s tomato fields.  

We need YOUR help in spreading the word about the new label!  This Friday, the CIW will be teaming up with the award-winning “Food Chains” crew and an assortment of other food justice organizations to share the new Fair Food label on social media as a part of Food Day.  Please join us!  Here are some ways you can join the #FairFoodNation in celebrating the release of this historic label:


1. Join the Twitter Chat on Friday, 10/24

On October 24 at 12pm ET, Food Chains’ filmmakers, the Coalition of Immokalee Workers, Barry Estabrook, and the Food Chain Workers Alliance will be participating in a Twitter Chat to spread the word about farmworker justice online!

Join this chat by using the hashtag #FoodDayChat between 12-1 pm ET. Come prepared with questions for the filmmakers and the Coalition of Immokalee Workers.  Help spread the word about the #FoodDayChat by tweeting the message below:

Bring #justice to lunch! Join #FoodDayChat Oct 24 @ 12ET to discuss farmworkers #humanrights w/ @FoodChainsFilm @CIW

2.  Join the Thunderclap NOW!

Food Chains will be releasing a sneak peek clip of the film to help promote the launch of the label!  Join this Thunderclap (a collective, well-timed tweet from hundreds of Twitter accounts at once!) and be one of the first to share the label and a piece of the film on October 24th.

Sign up for the Thunderclap here:

3.  Spread the Word

On the 24th, we’re looking to make a splash with the launch of the Fair Food Program Label!  Post the messages below on October 24th. If you use a social media scheduling tool, schedule it now!  If you don’t, join the Thunderclap and it will automatically send on the 24th.

Twitter: The @FairFoodProgram Label is here! RT to join the #FairFoodNation & @FoodChainsFilm movement

Facebook: Finally! The #FairFood Program Label is here.  

When you see this label, you’ll know that the tomatoes are from farms that ensure the basic human rights of the men and women in the fields — including the right to safe working conditions free of sexual violence and forced labor — and that the workers on those farms are receiving the Fair Food Penny per Pound bonus.

SHARE this label and join us today in creating a more just food system.

@Food Chains @Coalition of Immokalee Workers

This Friday, help us make history as we launch the Fair Food label.  Join us in the social media blitz to announce the new label and make your voice heard in the movement for fundamental human rights for this country’s farmworkers.

This Friday, let’s make Food Day the first-ever Fair Food Day!